2023

edie / June 2023

Combating waste and inspiring conscious consumerism in the footwear industry
"As the industry grows, it is imperative to confront the environmental consequences head-on and implement effective measures to minimize waste. As a B-Corp certified footwear brand, Baabuk is on a mission to reshape consumer attitudes toward footwear and inspire conscious purchasing decisions."
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Emily Reviews / June 2023

Baabuk Pomobuk Wool Slipper Review
"These Pomobuk Slippers from Baabuk USA have become my go-to footwear for comfort and temperature regulation at home. Their wool uppers keep my feet dry and comfortable without overheating, and the use of upcycled Pomoca ski-skins for the soles showcases their commitment to sustainability."
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Forbes / April 2023

Mother’s Day Guide: Most Comfortable Ballet Slippers For Travel
"Designed in Switzerland and made in Portugal, Baabuk shoes are flexible and water-repellent. Made from ethically and locally sourced wool, the classic styles are timeless. An added bonus: All Baabuk sneakers, slip-ons and ballerina flats are durable and machine washable."
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Coruzant / April 2023

Stepping Towards Sustainability: The Wool Footwear Revolution
"Wool’s sustainability credentials extend beyond its properties. The production of wool requires minimal energy, water, and other resources, making it an eco-friendly material. Furthermore, wool can be produced using sustainable farming practices, such as regenerative agriculture."
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Unsustainable Magazine / March 2023

Your Simple Guide to Baabuk Shoes – Everything You Need to Know!
"Baabuk shoes are a great all-rounder. Made from sustainably sourced wool, you can wear most styles across the seasons which makes them the ultimate slow fashion staple for any wardrobe.Plus, Baabuk has been transparent from the get-go. The brand supplies lots of useful information on its website about materials and manufacturing and has provided quick and honest responses to our specific queries. What more could you ask for in a sustainable brand?!"
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Ecothes / January 2023

Sustainable Shoes like Converse: 10 Eco Alternatives
"If you’re looking for shoes like Converse but don’t want to miss out on grabbing a pair of wool sneakers, we recommend you check out Baabuk. The Swiss brand creates ethical shoes like Converse from responsibly sourced merino wool. In addition, the brand creates high-top and low-top styles, and each style comes in a range of great colors."
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2022

Espaces Contemporains / December 2022

13 cadeaux suisses pour (se) faire du bien
"La jeune marque lausannoise s’est faite connaître à l’international grâce à ses bottes de feutre valenki russes et ses baskets en laine produites de manière responsable. Outre des chaussons, elle propose également de jolies couvertures en laine."
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TRVST / December 2022

8 Eco-Friendly Sustainable Slippers for Eco-Chilling
"Baabuk uses an eco-friendly production process to create its signature hand-felted wool slippers. The Baabuk slippers are designed in Switzerland and handmade in the company's factory in Nepal. Helping to address the vast opportunities that favor men in Nepal, Baabuk employs a large number of women artisans. So, you're not only protecting the environment but also supporting employment opportunities for women when you shop from them."
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Rolling Stone / November 2022

Sustainable Gift Guide: 37 Eco-Friendly Gifts to Give Right Now
"We like the “Blacknose Sky Wooler” design, which updates the classic sneaker with a contemporary two-tone design. This special collection of sneakers is made with wool from the Valais Blacknose Sheep, dubbed the “cutest sheep in the world.” Sizes available for men and women. Baabuk is a family-owned company that is B-Corp certified, meaning it meets the global non-profit’s guidelines for social and environmental performance."
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The Good Trade / December 2022

9 Sustainable Slippers With Eco-Friendly Materials
"You’ll never want to leave home once you have your pair of Baabuk wool slippers. Designed in Switzerland and handmade by artisans in Nepal, these slippers are known for being super comfortable, even after long-term wear. With 100 percent natural rubber and inserted insoles, Baabuks keep your feet fresh (no odors here!) and cozy."
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Sustainable Jungle / November 2022

11 Sustainable Sneakers & Brands Making Ethical Strides & Eco-Kicks
"This Certified B-Corp says, “We love wool but we aren’t sheep”, which is why their supply chain is fully traceable and ethical. They guarantee safe working conditions, no child labor, equal employment opportunities for women, and a 25% higher salary than the national average. Their sneakers are 100% made in Portugal, including sourcing the wool from sheep in Serra de Estela Natural Park."
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Forbes / November 2022

Holiday Gift Guide 2022: Sustainable Fashion Gifts For Mom
"Invite mom to get playful with color in her wardrobe by buying her a pair of these Wool Ballerina Shoes by Baabuk. Available in six colors, terracotta and teal make the biggest statements and are sure to earn Mom compliments when she’s out and about. Made in Portugal from ethically and locally sourced wool, these flats provide an extra touch of warmth and comfort thanks to their wool lining."
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WELL + GOOD / October 2022

9 Wool Shoes That Will Keep Your Feet Warm (But Not Sweaty) In Chilly Weather
"Another wool sneaker brand to consider is Baabuk, which are the wooly cousin of Vejas or Sam Smiths. They’ve got that minimalist silhouette with a classic flat white sole, only instead of leather uppers, they’re made of wool. They’re a great business-casual shoe option for fall and winter, and if they get dirty on your commute, you can pop them in the wash on gentle to give them a quick glow up."
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Sustainable Jungle / October 2022

11 Sustainable Slippers & House Shoes That Keep Our Toes Eco-Conscious
"Fortunately for all of us, they upped their slipper game and now their ISPO Gold award-winning wool shoes and slippers are available all over the world. You can select either the Mel, easy-on backless slides or the Yves, ankle high slippers—both available for men and women and in dozens of colors. In addition to Baabuk slippers, they also have high-top sneakers. "
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Phil and Mama / October 2022

Honest review of Baabuk urban wooler in Lily (Swiss and family-owned brand) water-repellant and machine-washable sneakers
"What I like about Baabuk, as a company, is its commitment to their workers (fair pay) and the sustainable practices in sourcing their wool. As for the product, I love that these shoes are: 1) Machine-washable: I don’t like to wear socks. I own two pairs of socks, and only wear them when I go to homes of people who don’t offer slippers. "
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La Poste / September 2022

Sustainable sneakers - Interview with Galina Witting, Baabuk
"«Essaye, trompe-toi, essaye encore!» Cette phrase simple contient de nombreux messages forts. Personne ne fera le travail à votre place. Vous seul(e) pouvez faire la différence. Les erreurs sont positives car elles permettent d’apprendre. Courage, votre ténacité portera ses fruits!"
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The Modest Man / September 2022

CLOGS FOR MEN: 15 COOL OPTIONS TO CHOOSE FROM (2022)
"Baabuk goes all in on the cozy organic aesthetic with the Mel shoe. This unisex shoe sports that structured, unstructured look, 60% house slipper, and 40% low-impact out-in-the-world clog. ... It’s handmade from natural wool, meaning each shoe is just a little different than the other, and comes in several fun colors, including gray, bordeaux, and duck blue. It goes without saying that these guys are outrageously comfortable."
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GreenCoast / August 2022

The Best Sustainable Slippers for Eco-Friendly Comfort
"The B-Corp certified brand now offers a range of sustainable felted wool footwear, including slippers, shoes, and sneakers, and promotes the ethical use of wool as a durable, long-lasting, and sustainable material. They responsibly-source their raw materials from certified mulesing-free producers in Portugal and New Zealand. Top Pick: Baabuk’s Mel slipper is handmade in Nepal from New Zealand natural wool and 100% natural crepe rubber and comes in a range of stunning colors."
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The Gadgeteer / August 2022

Baabuk Urban Wooler shoes review – Yes you can wear wool in the summer!
"I love wearing the Baabuk Urban Wooler shoes. ... I also plan on buying at least one more pair in a different color scheme. If you are looking for some new shoes that are environmentally friendly, easy to wash, and comfortable, look no further than Baabuk!"
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causeartist / August 2022

16 Ethical and Sustainable Shoe Brands With Style And Substance
"As a B Corp certified company, Baabuk meets the global non-profit organization’s exacting guidelines for social and environmental performance as well as for how our company’s operations and business model impact our workers, community, environment and customers. As with everything at Baabuk, their sustainability efforts begin with wool — a fabric that is long lasting, recyclable and renewable."
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causeartist / August 2022

19 Beautiful Ethical & Sustainable Backpacks for Conscious Consumers
"The Hoodie backpack has adjustable shoulder straps and small outer compartment. The Baabuk Blacknose Collection is a special edition of sneakers and accessories made with wool from the Valais Blacknose Sheep, the cutest sheep in the world. Quantities are limited. "
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RollingStone / July 2022

RS Recommends: The Best Wool Sneakers to Buy Right Now
"Baabuk is another brand specializing in wool sneakers. The European company (rightfully) prides itself on the quality of its wool, which is sourced from mulesing-free sheep in Portugal. As expected from high-quality wool, the sneakers are breathable, sweat-wicking, and machine washable — not to mention extremely comfortable. We think they look great too, and they come in several unique colors to suit your taste."
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No Kill Mag / July 2022

Where to find eco-friendly ethically made slippers that keep your feet cozy!
"When the days get shorter and we have to get out of bed in the dark it helps if there’s a cozy pair of slippers to put our feet in. Here we’re featuring our favorite small brands that are good for you and the planet! Our Pick: Mel Khaki. The reviews are in on these Swiss designed slippers as comfortable as an old sock, convenient to slip into, a slipper to cherish."
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Ecothes / July 2022

Meet Galina the Co-Founder Behind Ethical Shoe Brand Baabuk
"Baabuk is a sustainable shoe brand championing the magical properties of wool. The Swiss-based company uses ethical production and sustainable innovation to create comfortable shoes and slippers. We caught up with co-founder Galina to discuss all things wool and what inspired her to start Baabuk."
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The Eco Hub / June 2022

Best Eco Friendly Ethical Slippers For Ultimate Comfort
"Baabuk ensures that there is traceability and accountability for all the resources used in their products. Baabuk is a certified B Corp, which reflects its commitment to social and environmental performance. B Corp indicates a better business model with operations that benefit workers, the community, the environment, and customers."
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DMARGE / April 2022

Best Wool Shoes 2022
"If you’re on the hunt for some incredibly cosy winter loungewear shoes, make sure you check out their wool Pomoca slippers. These wool slippers have been constructed out of recyclable materials, as their soles are offcuts from freeride and ski mountaineering skins. You'll struggle to find a more comfortable wool shoe."
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20min / April 2022

These four sneaker trends are everywhere this spring
"The Sky & Urban Woolers sneakers are unisex and are made from 100 percent Portuguese wool, which regulates temperature and is comfortable to wear: Sky Wooler in Navy Brown, also available in other colours"
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Ecothes / April 2022

The Best Shoes like Allbirds for 2022
"Baabuk is a certified B Corporation meaning that Baabuk meets strict standards for social and environmental performance. In addition, the brand ensures they use sustainable practices that benefit their workers, the community, and the environment. Baabuk’s wool sneaker comes in eight colors, from minimalist grey and black to vibrant yellow."
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Bilan / March 2022

"Nombreuses aussi sont celles qui ont pris des mesures pour venir en aide à leurs équipes en Ukraine, et à leurs familles. Et il y a celles qui ont choisi de venir en aide aux victimes. En Suisse, dès les premières heures de l’invasion russe, le siège de Baabuk à Lausanne est devenu l’épicentre de l’aide aux victimes."
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24Heures / November 2021

La laine des moutons de Dorigny sert à faire des baskets
"Depuis peu, les fameux poils tissent une nouvelle corde à leur arc: ils vont servir à la confection de baskets. On doit l’idée à l’entreprise suisse Baabuk, spécialisée dans les baskets, les feutrines et les chaussons en laine. Cofondée par le couple Galina, ancienne de HEC Lausanne, et Dan Witting, ancien de l’EPFL, la marque est constamment à la recherche de laine. Elle ne pouvait décemment pas passer à côté de celle des moutons du campus."
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GearPatrol / November 2021

These Temperature-Regulating Wool High Tops Are Perfect for Every Season
"There is always room for a new addition to your sneaker collection, and this wool pair from Baabuk might just be your new go-to. The Sky Woolers have a high-top design to elevate your style with a merino wool lining to regulate your temperature. Whether it’s hot or cold, wool’s natural wicking and breathable properties keep your feet at a comfortable temperature."
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The Lausanne Guide / November 2021

TLG Holiday Gift Guide #3
"This unique backpack doesn’t get any more Swiss. Inspired by and made from the wool of the Blacknose Sheep, it’s a unique & special gift for the little ones."
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SwissQuote / November 2021

"With their durable rubber sole and elastic laces, the Sky Wooler high-top sneakers are a lesson in elegance. Designed in Switzerland, the shoes are made in Portugal from a traditional, tightly woven wool fabric called burel. Whether it’s hot or cold outside, its natural properties keep feet at the right temperature. "
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Ecocult / December 2021

Our Top Picks for Ethical and Eco-Friendly Slippers
"B-Corp certified Baabuk designs contemporary, cozy, colorful, durable, and responsibly-made slippers from New Zealand wool. Its farmers’ water and soap washing process is environmentally friendly, as the water is recycled, so it doesn’t pollute local rivers. Baabuk chose Nepal as its manufacturing hub for the chance to make a positive impact in a local community."
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UNIL News / November 2021

La basket UNIL… avec la laine des moutons du campus!
"Et si les moutons de Dorigny n’étaient pas uniquement des symboles de la biodiversité sur le campus de l’UNIL? Et si leur laine pouvait être valorisée pour créer un produit dont nous avons tous besoin ? L’UNIL et Baabuk ont décidé de franchir ce pas"
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Insider / October 2021

Ankle boots are versatile and comfortable shoes that match any outfit
"The Baabuk Sky Wooler Black Edition is somewhere between a hightop and a boot that's made from Portuguese mulesing-free sheep wool and topgrain nubuck, and is perfect for fall.. These minimalist beauties are super comfortable and look smart when paired with chinos and a cardigan, but also work with jeans and a henley."
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Le Temps / October 2021

Des baskets en laine éthiques et personnalisables à l’envi
"La marque suisse de chaussures en laine Baabuk propose désormais plus de cent combinaisons de couleurs pour créer sa propre paire de baskets, qui sera ensuite fabriquée à la main au Mont-sur-Lausanne."
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CBS Austin / September 2021

Celebrate Self-Care Awareness Month with these pampering picks
"You can slip into a state of relaxation by sliding your feet into the Baabuk Mel slippers. Headquartered in Switzerland, Baabuk aims to create comfotable shoes that are eco-friendly and sustainably source and manufactured."
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Fashion United / September 2021

Three sustainable shoe brands to keep an eye on
"Baabuk’s shoe collections are made from handmade felted wool and B-Corp certified. Breathable and antibacterial, its sneakers are water-repellent and made in Portugal’s historic Burel Factory with wool sourced from nearby sheeps."
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Puratium / September 2021

Sustainable Sneakers: 8 Brands That Will Suit Your Feet And The Planet
"A certified B Corp brand, Baabuk is committed to making a difference that goes beyond beautiful products and materials. They firmly believe that it is their responsibility to conduct business with high ethical standards. ... While you may think that wool-made sneakers could only be worn in cold temperatures, it is an excellent material to wear during the summertime too!"
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The Wool Channel / August 2021

Step into Valais
"They're cute, they're unusual. Sure, they're a bit of a gimmick, but they're also good shoes. And they represent a vital kind of thinking outside the box that wool desperately needs right now. We cannot live on croissants alone, the world cannot live on Merino alone, and the more intelligent ways we can use the annually discarded coats of all the other sheep in the world, the better planet we'll have in the end."
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Proud Mag / August 2021

BAABUK BLACKNOSE KOLLEKTION
"Die einheimischen Walliser Blacknose Schafe sehen nicht nur besonders kuschlig aus, ihre Wolle kann auch zu einzigartigen Produkten verarbeitet werden. Das Schweizer Unternehmen BAABUK ist schon lange vernarrt in die aussergewöhnlichen Schafe und verwendet die Wolle für ihre Sneaker."
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Textilrevue / July 2021

Produkte aus Schwarznasenschafewolle - The Blacknose Collection von Baabuk
"Die Umwandlung von Abfall in hochwertige Produkte ist ein weiterer Schritt in Baabuks nachhaltiger Mission – ein Kernpunkt der B-Corp-Zertifizierung. Diese Kollektion wurde als perfekte Zusammenarbeit von Schweizer Erbe und portugiesischer Innovation geschaffen und verbindet traditionelles und modernes Design mit universeller Anziehungskraft. Die Blacknose Kollektion ist nur in limitierter Stückzahl erhältlich."
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DMarge / July 2021

The Best Sustainable Sneaker Brands for Eco-Conscious Men
"A certified B Corp company, BAABUK obviously has a high social and environmental performance, achieved through ethically sourcing wool, a natural fibre, for their sneakers, and by providing extremely good working conditions for their employees."
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Packing Less / July 2021

Baabuk Sky Wooler Review
"I feel like these are of a higher quality, and use a thicker wool and I feel like these would last longer and remain in good shape. Whereas my Allbirds have lost a lot of the shape and look quite ugly. Overall I think these are a great pair of wool sneakers that would make a warm and comfortable addition to a winter outfit. They’re well made, durable and come in many colours and designs."
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Paula on the Road / July 2021

15 Best Sustainable Shoe Brands
"BAABUK started off with a modern, simple Swiss design and traditional pedigree that provides ample comfort and unusual looks. Now they’re one of the most sustainable shoe companies with an impressive catalog of styles and designs."
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Eric Meraki / July 2021

BAABUK Sneakers Review (2021) | An Allbirds Alternative | Brand Spotlight
"In terms of manufacturing, they did a great job of the overall construction of the sneakers in my opinion. These are very well made and it shows the quality of the sneaker build."
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Duuude.co / July 2021

Pull the Wool over Your Feet with Baabuk Shoes
"The slip on ease, comfort, and ability to be dressed up/down was a huge selling point. The look was sharp, the fit was perfect, and the overall feeling wearing these shoes was worth wearing."
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Money at 30 / July 2021

Travel Tuesday: Baabuk Review — A Comfy Travel Shoe Option?
"Overall, I’ve really enjoyed wearing my Baabuk Sky Woolers for the past few weeks and will definitely be taking them on future trips. Between the fun colors/styles and the functional features such as the elastic laces, I’m definitely a fan so far."
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King5 Seattle / June 2021

Fashion-forward gifts for the dads and grads in your life
"These super comfortable shoes ever make the perfect gift for anyone making the transition from house slippers back to “real shoes”. They feature moisture-wicking wool (actually great for warmer weather) and easy slip-on elastics instead of laces. Machine washable and super durable. There’s even an option to customize the color of the shoe and laces for a unique, personalized gift."
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Best Hiking / June 2021

"The Baabuk Urban Wooler shoes are perfect for everyday use in moderate and warm weather. They are not only made eco-friendly and sustainably but are also very comfortable, breathable and odor resistant. I was also satisfied with the elastic laces which make the shoes easy to put on/off and improve the fit."
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Dapper Confidential / June 2021

Dapper Dads: Father’s Day Gifts (2021)
"The Wool Slip On from Baabuk fits like a slipper, but is sleek enough to wear anywhere. These shoes let you go sock-free without worrying about blisters or discomfort. Easy to wash and care for – a must add to Dad’s shoe shelf."
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La Liberté / June 2021

"Désormais, il est possible de décliner l’un de ses deux modèles – l’Urban Wooler – pour obtenir une chaussure sur mesure. Sur leur site, vous pouvez choisir entre deux couleurs de laine, six couleurs d’œillets et huit couleurs de lacets. Et la taille évidemment. Puis, le tout est assemblé par une association située au Mont-sur-Lausanne qui emploie des personnes souffrant d’un handicap."
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24 Heures/ June 2021

"La marque lausannoise de baskets et de pantoufles en laine feutrée Baabuk ne marque pas le pas. Loin de là! Avec la pandémie qui incitait à jouer les pantouflards, beaucoup de gens ont découvert ce fabricant de chaussures original et tendance dans le créneau écoresponsable"
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Heavy / May 2021

15 Best Sustainable Shoes For Men & Women You’ll LOVE
"Featured in dozens of publications, Baabuk's line of sustainable shoes actually started with a pair of slippers. Having been inspired by the warmth and comfort of Valenkis, traditional Russian felted footwear, this Switzerland-based company completed a series of Kickstarter campaigns to launch their line of eco-friendly shoes. They've been making must-have styles since 2015."
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Best Hiking / May 2021

Baabuk Sky Wooler Blacknose Shoes Review
"The Baabuk Sky Wooler sneakers are a pair of high-quality sustainably produced pair of shoes. They are super comfortable to wear and look cool 4.5/5 stars"
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Spy.com / March 2021

15 Comfortable and Cozy Wool Sneakers You’ll Want to Wear Everywhere
"Best Philanthropic Option. Baabuk has made sure its business impacts the countries it operates in, as well as the environment as a whole, in a positive way. Our favorite option from Baabuk is their Urban Wooler. With a sleek silhouette and an upper comprised of 100% Portuguese mulesing-free sheep wool, this is a shoe that looks good and does good, too."
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Eco Warrior Princess / December 2020

A Holiday Guide to Sustainable Christmas Gifts for Men
"Sneakers are pretty normal gifts. But it’s not everyday we get to see a sustainable sneaker made from 100% wool. This means superior comfort in addition to eco-friendly. Baabuk sneakers make your feet as comfortable as possible because they are many things -contemporary, cozy, colorful, durable, responsibly-made, thoughtfully-designed- but never boring."
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The Wellness Feed / December 2020

12 Eco-Friendly Socks And Slippers Perfect For A Lazy Winter Day
"Baabuk’s super-comfortable slippers for men and women are handmade in Nepal using only 100% New Zealand mulesing-free sheep wool. The company teamed up with a fellow Swiss brand POMOCA to create the Pomobuk, which turns unrecyclable waste from Pomoca’s plush free-ride ski skins into warm footwear ... Built to be super light, soft and unique, these slippers are designed to be worn season after season, year after year. They look like a dream, right?"
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Cominmag / December 2020

"Marc Pierson, directeur de la Fondation BVA recevait le CUBE. Pendant une semaine, IL a été LE Publicitaire de l’année. Ce jeudi, il passe le relais à Galina et Dan Witting, fondateurs de la marque Baabuk. Pour cette 9e étape, le CUBE part à Renens. C’est Dan Witting, co-fondateur de la marque Baabuk qui le réceptionne. L’occasion d’aborder le métier d’entrepreneur."
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The Good Trade / November 2020

Slip Into These 7 Ethical & Sustainable Slippers
"You’ll never want to leave home once you have your pair of Baabuk slippers. Designed in Switzerland and handmade by artisans in Nepal, these slippers are renowned for being super comfortable, even after long-term wear. With 100 percent natural rubber and inserted insoles, Baabuks keep your feet fresh (no odors here!) and cozy."
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Treehugger / November 2020

The 7 Best Slippers of 2020
"B-Corp-certified Baabuk has opted for mindful choices throughout the manufacturing processes, from selecting New Zealand wool (as the water used in the felting process is recycled so as not to pollute local rivers), to opting to house their factory in Nepal where workers' wages are 25 percent higher than the national average. While your kids might not care much about the nitty-gritty details, they’ll absolutely adore the care, attention, and love that has gone into these booties."
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Sustainable Jungle / November 2020

13 Fair Trade Gifts That Truly Keep On Giving
"For a wonderfully wooly gift, wrap up something from Baabuk, a family-owned Swiss company and hands-down one of our favorite sustainable slipper makers. The slippers are made with just four ingredients: water, wool, soap, and natural latex rubber. They source natural New Zealand wool in a way that’s better for the sheep (because New Zealand doesn’t allow mulesing), the workers, and the planet. "
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Bloomberg / November 2020

The Good, Better, Best guide to Black Friday and beyond.
"Slippers from this certified B-Corp are made with sustainable 100% New Zealand wool, a renewable—and durable—resource. Baabuk also uses natural latex and glue sustainably harvested from rubber trees"
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So Soir / November 2020

5 marques de baskets éco-responsables et tendances
"L'entreprise familiale est certifiée B-Corp. Le principe ? Baabuk s'est engagé à respecter les lignes directrices de l'organisme mondial sans but lucratif en matière de performance sociale et environnementale. Si vous cherchez des pantoufles éco-responsable et réchauffantes, sachez que Baabuk propose également des chaussons en laine et dans divers coloris comme le bleu ou le jaune."
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Femina / October 2020

Pourquoi la basket éco-responsable cartonne autant
"Basée en Suisse, Baabuk est une entreprise familiale, spécialisée dans la création de chaussures en laine bio-dégradable. La matière provient du nord du Portugal où une usine textile récupère la laine des moutons vivant dans un parc protégé."
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International Business Times / September 2020

Fall Fashion 2020 Trends: Outfit And Accessories For Men This Year
"The shade of brown they used for the top is just the right amount of playful without going into gaudy territory and the muted burnt orange rubber lifts the sneakers just a bit, serving as a focal point to your overall style. You simply can't go wrong with them."
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Pebble Magazine / August 2020

15 Ethical And Vegan Shoe Brands For Autumn
"Baabuk is a great example of just how versatile wool can be. Its trainers for men and women are made out of 100% felted wool. They’re naturally breathable and antibacterial and the felted wool is also water-repellent."
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International Business Times / June 2020

Baabuk Sky Wooler Sneakers (Hands-on) Review: Looking Productive While Working Comfortably
"The Baabuk Sky Wooler sneakers are not conventional shoes. They do however paint an interesting picture of what conventional shoes can be. Instead of having to choose between comfort and presentability, it's possible to get the best of both worlds through these wool shoes."
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E! News - Daily Pop / June 2020

"These unique sneakers are made of 100% Portuguese mulesing-free sheep wool that's temperature regulating. Baabuk is a certified B Corporation, meaning they are 'legally required to consider the impact of their decisions on their workers, customers, suppliers, community and the environment.' "
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Sustainable Jungle / June 2020

11 Eco Friendly & Ethical Slippers for the Eco-zy minded
"While all these brands have us feeling a little cozier about the world of ethical footwear, our favorite, tippy top (or should we say tippy toe?) ethical AND environmentally friendly slippers are: Baabuk’s Sustainable Wool Slippers for their ethically sourced wool and natural rubber soles ..."
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Vogue / May 2020

6 Eco-Friendly Clothing Items to Help You Shop More Sustainably
"Made from wool – which Baabuk, a certified B-Corp, refers to as “nature’s magic fiber” – sourced in New Zealand, these shoes are built to last. Wool itself is a renewable resource, as sheep grow their coats annually. Shearing sheep is a necessary haircut as the season’s change; it keeps them clean, agile, cool and able to continue to produce more durable, hydrophobic wool. These boots will keep you hot, cold, and everything in between for season after season, year after year."
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Treehugger / May2020

8 of the Hottest Wool Shoe Brands
"Launched via a Kickstarter campaign in 2013, this Swiss startup has continued to soar with its unique wool footwear inspired by traditional Russian winter boots. Using sustainably sourced wool from Portugal and New Zealand, Baabuk offers stylish wool slippers, wool sneakers and its latest, a high-top sneaker called the Sky Wooler"
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Money Crashers / April 2020

"B Lab’s B-Corporation certification signifies companies’ commitment to upholding high human rights and environmental standards. Though quite rigorous, it’s increasingly popular with smaller apparel brands like Baabuk. Baabuk’s super-comfortable wool footwear and accessories are responsibly sourced from humanely raised sheep and built to last, reducing their products’ carbon footprint and overall environmental impact."
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Project Hatch / April 2020

How We Started Our Sustainable Footwear Brand and Sold Over 100K Shoes Since 2015
"Our inspiration came from the traditional Valenki boots that have been used in Siberia for centuries to withstand the frigid winter. The Valenki is a simple, yet extremely technical product that helps maintain body temperature even when external temperatures reach -40 degree. It was sustainable before “sustainability” was a concern"
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LFM Radio / April 2020

LES APRÈS-MIDI DE LAURA : COUP DE POUCE
"L'initiative d'entraide de la marque de chaussure "Baabuk""
Listen (audio in French)

AGEFI / April 2020

"Cette situation n'est pas facile mais, comme tout changement, permet de tester la solidité de notre structure et aboutir à de nouvelles opportunités. La réaction et la réorganisation de notre équipe était immédiate. Nous avons déjà l'habitude de travailler à distance, la présence au bureau n'étant pas obligatoire. Nous avons eu une série de brainstormings pour repenser notre distribution et notre communication. Des nouvelles idées jaillissaient de tous les côtés."
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Authority Magazine / April 2020

How Dan Witting of Baabuk Is Helping To Tackle Climate Change & Become More Sustainable
"With Baabuk, we wanted to create something for the future. A responsible product good for the planet, good for you. Since the early days at Baabuk, we realized that making a shoe goes beyond just design and production. It’s about making products that respects people, our environment, and society."
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RTS / March 2020

RTS shares the story of the Valais Blacknose Sheep and Baabuk's part of their story.
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Sourcing Journal/ March 2020

Wool Lends Footwear Brands a Stylish Sustainability Story
"Baabuk was responding to consumer demand for multi-use styles, silhouettes suited for both work and weekend. The Sky Wooler has been a hit among young professionals for its modern styling and adaptable properties ... "
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Detroit Fashion Journal/ March 2020

Baabuk: Sustainable Footwear Brand Launches Spring 2020 Collection To Assist Less Fortunate Communities
"Baabuk, a sustainable footwear brand is known for placing an emphasis on social responsibility. Since the beginning, they have carefully and thoughtfully chosen specific cities as their factory base with the mission to help those communities rebuild and sometimes “survive” during difficult times."
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Mens Journal/ February 2020

The Best Head-to-Toe Winter Wool Layers for Outdoor Performance
"Ethically sourced, naturally warm, breathable and water-resistant sneakers? Yep. From slippers to boots, and now sneakers, the Swiss brand Baabuk has been consistently making felt footwear since 2013. Its latest offering, the Sky Wooler, does not disappoint."
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Rolling Stone/ December 2019

The Best Eco-Friendly Gifts to Give This Year
"These wool sneakers from Swiss shoemaker Baabuk are not only super comfortable, they’re also sustainable, made from 100% sheep wool — a naturally occurring, renewable resource ... Baabuk is a family-owned company that is B-Corp certified, meaning it meets the global non-profit’s guidelines for social and environmental performance"
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Inside Hook/ December 2019

The 50 Best Gifts for the Women in Your Life
"If you’re looking for a long-lasting pair of slippers that are equal parts comfortable and sustainable, here they are. These felted wool slippers from Swiss-designer Baabuk are made by hand using only 100% New Zealand wool, soap and water, and they’re super light, soft and totally unique."
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Bustle/ December 2019

11 Sustainable Gifts For 2019 The Environmentalist On Your List Will Love
"Made in Nepal with wool from New Zealand and designed in Switzerland, BAABUK are the very definition of sustainability. Because each artists who make the slippers bring their own technique and vision to their process, no two slippers are the same."
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JustLuxe/ December 2019

"Now that winter is officially here, he is going to need to warm up and the folks at Baabuk have designed the perfect pair of slippers with him in mind. Made with sustainably sourced wool from New Zealand, the environmentally friendly slippers are made with ultra-cozy materials and feature a modern design created in Switzerland and handmade in Nepal."
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DailyBeast / November 2019

If You Want Shoes That Are Both Breathable and Sustainable, Get One of These Wool Ones
"The elastic laces mean you can just slip these on and off with ease, something most sneakers don’t allow you to do. They come in eight different colors, including a special Blacknose Edition, inspired by the adorable Blacknose Sheep. They’re washable, durable, and ready for anything."
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New York Lifestyles Magazine / November 2019

"If you’re looking for a comfortable and cozy sneaker, Sky Wooler sneakers are handcrafted from 100 percent Portuguese mulesing-free sheep wool. The wool is breathable with natural wicking properties that keep your feet at a comfortable temperature, keeping cold out in the winter, without the sweat. The merino lining is also itch-free."
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Local Adventurer / November 2019

"We recently got a pair of the Baabuk Sky Woolers. The Merino lining makes it cozy and itch-free inside. The 100% wool uppers make the shoes durable, flexible, and water-repellent. Wool has natural wicking properties and it is breathable making it great for warm or cool weather."
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Boston Globe / October 2019

"A line of colorful slippers — easy to slip into your suitcase — are handmade in Nepal with natural wool from New Zealand and 100 percent natural crepe rubber sole. The wool’s natural wicking and breathable properties keep your feet at a comfortable temperature, whether it’s hot or cold, inside or out."
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SheKnows / October 2019

"Saving the world, one pair of slippers at a time. These exclusive, limited-series slippers were upcycled reusing manufacturing offcuts from freeride and ski mountaineering skins by POMOCA."
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Fatherly / October 2019

"Not only do they look good on your feet, you can rest easy knowing every step you take in Baabuk kicks has less impact on the earth and more impact on the communities that make them. That makes “look good, feel good” mean a whole lot more. "
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Wallpaper Magazine / September 2019

"With its beginnings as a Kickstarter-funded maker of natural wool slippers, Swiss brand Baabuk has since expanded into wool-based sneakers"

24heures / July 2019

"Baabuk, la jeune marque lausannoise de chaussures originales, veut hausser le rythme de sa course! Née en 2013, la start-up installée désormais dans les Ateliers de Renens, vend déjà ses produits dans 60 pays et réalise un chiffre d’affaires de plus de 1 million de francs. Pour lancer de nouveaux projets et stimuler sa croissance, elle veut lever 3 millions de francs auprès d’investisseurs."
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Sputnik News / May 2019

Désormais, les propriétaires de l'entreprise familiale savent sur quel pied danser: du pied chaussé de feutre doux. Au début simple hobby pour le mari de Galina et elle-même, c'est devenu un travail à temps plein… et prospère.
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Business Insider / January 2019

Baabuk's wool shoes are some of the most comfortable, versatile, and aesthetically pleasing options on the market. ... Regardless of which of Baabuk's shoes you opt for, you'll be doing your feet a favor. And given that wool is one of the more sustainable materials available for shoe-making these days, you're not doing badly by Mother Earth either.
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Ethical Unicorn / January 2019

They’re so comfortable and comforting, and they are a small but significant way to fight the harshness of winter on my body. They’re easy to wear, easy to walk around in, and never a problem. They’re a pretty perfect slipper.
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Business Insider / October 2018

This certified b-corp is not only dedicated to making socially responsible choices but is also making supremely comfortable and varied shoes. While the first Baabuk shoe was actually a slipper, the team has since expanded its lineup to sneakers and boots as well, so you're almost certain to find a style that suits your personal brand.
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TinkerTravels / July 2018

I can honestly say I would recommend these sneakers to anyone. They have to be one of the comfiest shoes I have ever worn. Even in the heat my feet did not sweat and being able to wear no socks with a pair of sneakers is an added bonus. I have no doubt these Urban Woolers will stand the test of time as the quality is top notch!
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SuccessIsForAll / June 2018

I hate sneakers. I love these. Rather than just looking good, these also provide features that will make your summer life better ... Baabuk Urban Wooler is what Successisforall is about products that help. No other sneakers on the market help as much as these.
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L'Essenziale Home Designs / May 2018

I was surprised that even in a warm climate of Spain I felt very comfortable in them. The sole is also great – it repeats the shape of a foot, very elastic and is made of TPO which is a much strider, stronger and long-lasting rubber. And my absolute favorite is the elastic shoelaces, perfect for lazy people like me – I only spend a couple of seconds to slide my shoes on.... Read more

Froilein Couture / May 2018

Sie schauen nicht nur super toll aus und machen mich mit der frischen roten Farbe absolut happy, sondern sind auch super bequem, man muss keine Schuhbänder binden (wie super ist das bitte!?) und sind nicht heißer oder feuchtigkeitsdurchlässiger als andere Sneakers. Ich bin also wirklich begeistert du überlege stark mir noch welche in schwarz zu kaufen .... Read more

The Mummy Adventure / April 2018

I love how they are ethically produced and made and I love the style which is fun and colourful and so easy to wear. I have worn these shoes everywhere recently and they seem really versatile .... Read more

Un Peu Sauvage / April 2018

First of all: as I said before, most of the time, I have problems with shoes, so I was afraid that it would happen the same with these Urban Wooler, but as soon as they arrived and I tried them, they were perfect.... Read more

Sustainably Chic / April 2018

It’s like walking on little pillows in these guys! They are incredibly comfortable so if you need a pair of shoes to wear all day, or you’re traveling, these are the ones to get {OR if you are 8 months pregnant like me!}.... Read more

Knitters Review / April 2018

Just keep those elastic laces tied tight, because people are going to notice and they’re going to want a pair. My dentist almost wrestled me for mine .... Read more

Ethical Unicorn / March 2018

They’re unique but adaptable, meaning I can get a ton of wear out of them, and most importantly they’re comfy. Like, really really comfy ... These trainers are standing strong and only seem to be getting better with each wear, which is the kind of sustainability that I’m on board with. I love that they’re made in Europe, as I’m a bit proponent of supporting local, and I think these are going to be with me for a long long time.... Read more

n4mummy / February 2018

Are you a slippers kind of person? I am ... However my husband is definitely not. Well that was until recently. Since he received a pair of Baabuk slippers, Baabuk’s ethical and eco-friendly slippers. All of a sudden, he’s become a slipper man. I’d love to say it’s because they are produced in an ethical and environmentally friendly way, but I suspect it’s because they look so darn good and are incredibly comfy. .... Read more

The Wasted Blog / March 2018

When it comes to fit, let me tell you, comfortable doesn’t even give these shoe justice. Imagine floating on cloud 9 shoes heaven…..then you’ll get closer. These shoes are the definition of bomb diggity and I will never take them off! NEVER!!!! .... Read more

Swiss Entrepreneurs Magazine / 2017

Go for it! It's a decision you won't regret. Starting a business is a real challenge and the journey is full of surprises and discoveries. My advice is don't think too much and just do it, you will experience so many things and learn so much with your own business.

24heures / Sept. 2017

De fibre russe, ils veulent habiller nos pieds de laine feutree.

Cosy - Mountain Swiss / Dec 2016

Quand la neige tombe, que le feu de cheminée crépite et que les pieds ne demandent qu'à être emmitouflés, on a trouvé des chaussons hyper comfortables...

Nashagazeta / Oct 2016

Valenkis, Valenkis Suisse... Read more

Rostigraben / Sept 2016

Une basket faite de laine de mouton, 100% naturelle, à porter sans chaussettes tout au long de l’année. C’est le produit qu’a développé un couple d’entrepreneurs vaudois après deux ans de travail acharné... Read more

Les Petits Genevois / Aug 2016

Et une chouette histoire se cache derrière ces créations. Baabuk est suisse mais…. né en Indonésie! Je t’explique: Galina et Dan ont vécu durant quatre ans à Jakarta... Read more

The ADDRESS Magazine / Apr 2016

We love the company’s philosophy behind the shoes. They are inspired by nature and driven by tradition, then perfected by modern technology, with a stylish design... Read more

El Pais / Apr 2016

Tus próximos sneakers serán de lana de oveja, muy cómodas y frescas en verano. La revolución del calzado deportivo sostenible pasa por evitar los materiales sintéticos y apostar por la máxima sensación de comodidad... Read more

Business Magazine / Apr 2016

On peut facilement imaginer que dans peu de temps l’histoire de la marque de chaussures lausannoise Baabuk sera racontée dans les colonnes des plus grands magazines de mode. Oui, le succès de ces modèles confectionnés avec de la laine feutrée est largement prévisible... Read more

Bloomberg / Mar 2016

Baabuk, a Swiss startup, says a line of wool sneakers it launched in October is getting traction all over the world... Read more

Migros Magazine / Feb 2016

La start-up vaudoise Baabuk s’est spécialisée dans la fabrication de chaussures à base de laine naturelle. Une idée originale qui s’inspire des origines russes de sa cofondatrice Galina Witting... Read more

La Télé / Jan 2016

Galina Witting cherchait un sens à sa vie. [..] elle lance sa marque de baskets en laine Baabuk. Entrepreneurs s'intéresse à cette start-up lausannoise qui vient de recueillir 170'000 francs de financement participatif.... Read more

20 Minutes / Jan 2016

Une entreprise produit des chaussures en laine fabriquées grâce à une technique russe ancestrale... Read more

Marie Claire / Jan 2016

Baabuk? Derrière ce drôle de nom se cache une start-up suisse fabriquant des souliers en laine feutrée inspirés des Valenki, les bottes traditionnelles russes... Read more

La 1ère / Dec 2015

Galina Witting et son mari ont suivi un parcours tout à fait traditionnel. HEC pour elle et EPFL pour lui. Diplômé, le jeune couple se lance dans la vie active. Un soir, ils reçoivent un cadeau... Read more

24 Heures / Dec 2015

L'histoire commence le jour où la Lausannoise d'origine russe Galina reçoit une paire de bottes tranditionnelles "valenki" super chaude, mais pas très fasion... Read more

Femina / Nov 2015

De la fusion du mot «babushka» (grand-mère en russe) et de «baa», onomatopée semblable au bêlement du mouton, est née Baabuk: une start-up suisse qui s’est lancée dans la création de chaussures en laine feutrée... Read more

Le Temps / Nov 2015

A Lausanne, la laine feutrée n'a pas dit son dernier mot. On connaît bien les UGG, ces bottes australienne en daim, à enfiler sans chaussettes... Read more

Le Bilan / Nov 2015

Une startup romande s'est inspirée des bottes russes traditionnelles en laine pour créer une gamme de chaussures, baskets, chaussons, sneakers, bottes,... Grâce au crowdfunding et au e-commerce, les ventes de Baabuk augmentent à grande vitesse... Read more

La revue suisse / Nov 2015

Alors qu'en Indonésie nos pieds souffrent du froid, le moment est venu de raconter l'histoire de Dan et Galina Witting, deux Suisses installés à l'étranger... Read more

The Week / Oct 2015

Finally, a sneaker that can be worn without socks year-round. The Swiss startup that makes these shoes uses natural wool, which is water-repellent and anti-bacterial... Read more

Fashion United / Oct 2015

Nu beginnende modemerken en winkels voor startkapitaal niet meer terecht kunnen bij banken, lijkt crowdfunding de beste optie... Read more

Le Matin / Oct 2015

Baabuk, c'est une histoire helvérico-russe qui a débutée en Indonésie. A Jakarta pour être exact... Read more

Cool Material / Sep 2015

Wool Anti-Bacterial Sneakers You Can Safely Wear Without Socks.. Available in some cool contrasting color options, each pair is a perfect alternative to the Vans, Chucks and Adidas options you’ve been wearing all Summer... Read more

Hi Consumption / Sep 2015

Wool sneakers by Baabuk... Read more

Ideas for Innovation PSFK / Sep 2015

Baabuk's wool shoes are water-repellent, anti-bacterial footwear that are shape-conforming and breathable... Read more

30 Verbier & Zermatt / Dec 2014

Vous n'aimez pas avoir froid aux pied? ... The article is in French. Read more

Marie-Claire Suisse / Dec 2014

Warm and style... Trend recommendations by Marie-Claire. The article is in French. Read more

La Gruyere / Jul 2014

Galina giving an interview with the Gruyere Newpaper explaining the story of Baabuk. The article is in French. Read more

Plumetis Magazine / Sep 2014:

BAABUK felted wool shoes... What else? Read more

Kickstarter Campaign / Dec 2013:

Wool shoes – It’s new, it’s audacious! Inspired by the Russian Valenki’s. The Baabuk adventure started with a pair of traditional Russian Valenki shoes found two years ago under the Christmas tree.... Watch the video

Nankyokusei / Feb 2014

An excellent article in a newspaper distributed to more than 10k Japanese readers in Jakarta. The article is in Japanese. Read more 1 - 2

International Business TV / Feb 2014

During the ISPO 2014 Expo in Munich, we had an interview with the International Business TV about how we started, our inspiration and our goal.

HerdSurf / Jan 2014

We were lucky to get invited by Herdsurf to have an skype interview after our Kickstarter Campaign.

Outdoor Live / Dec 2013

A Review of the Baabuk Slippers by the Outdoor Blog.

Style & Decor / Nov 2013

Galina's first article in the Style & Decor magazine in Indonesia. Read more