Stories

All Stories - We Love Wool - Responsibility - Exploring - Swiss

With our 2024 recertification, we are proud to announce an overall score of 99.5, a substantial increase from our last recertification score in 2021of 89.6. This score also stands well above the average of 50.9 for businesses submitting to B-Corp certification, reaffirming our commitment to leading the way in responsible business practices.

For another consecutive year, we’re continuing our commitment to the Miss Baabuka program in partnership with ProSpecieRara. This organization has successfully worked with local breeders to continue increasing the population, improving care, and enhancing the tracking of rare, endemic sheep....

BAABUK has joined forces with Pyrenees-based Laines Paysannes to bring you the first sneaker made exclusively with Pyrenees’ sheep wool. Crafted by several hands, between France, Switzerland and Portugal, the Peaks Wooler crystalizes the vision of two pioneering brands in...

As you may have heard, 2023 marked a decade of Baabuk adventures! In true Baabuk style, we celebrated across the entire year with new product releases, reimagined throwbacks to older products, and much more. Given that we’re a team of big dreamers, we wanted to mark the occasion with something huge! As a shoe company, we’re all about forward motion… and putting your best foot forward. Which is why we decided to launch a 10km race for you all to take part in.

It might be a cliché, but didn’t 2023 go by in a blink of an eye? Time has flown faster than ever this year for the team at Baabuk. But we’ve cherished every moment. Even more so because it’s been a really important year for us, with 2023 marking 10 years of Baabuk! And in the spirit of celebrating our birthday, as well as another amazing year of woolly cosiness, we thought we’d recap the best bits.